Perbandingan Promo E-Commerce di Festival Belanja Online 11.11 yang Patut Kita Ketahui

Pelanggan situs maupun aplikasi e-commerce tentunya tak akan melewatkan festival belanja online 11.11 atau Single Day di mana puncaknya adalah 11 November 2018. Sejumlah marketplace di Indonesia pun berlomba-lomba memberikan penawaran terbaik untuk memanjakan pelanggannya. Promosi yang diberikan pun semakin kreatif dan interaktif.
Jika dulu promosi hanya berupa potongan harga, kini mulai bergeser ke bentuk yang lebih menarik seperti kuis di media sosial, cashback, hingga permainan interaktif. Sebut saja Slash It di Lazada, Shake-a-Ton di Bukalapak, Goyang Shopee, Shake shake di Tokopedia, dan sebagainya. Untuk parade belanja 11.11 ini, para e-commerce semakin kreatif mengembangkan permainan seru yang bisa dilakukan melalui ponsel pintar.
Tim riset iPrice membandingkan beberapa promosi e-commerce. Ragam promosi yang ditawarkan terbagi dalam 7 kategori, yakni flash sale, diskon produk, promo brand eksklusif, cashback, in-app games, free delivery, serta kuis dan media sosial.
Sementara e-commerce yang dibandingkan adalah Shopee, Lazada, Blibli, JD.id, Elevenia, dan Zalora. Flash Sale: Shopee, Lazada, Blibli, JD.id, Elevenia, Zalora Diskon produk: Shopee, Lazada, Blibli, JD.id, Elevenia, Zalora Promo brand eksklusif: Shopee, Lazada, Blibli, JD.id, Elevenia. Cashback : Shopee, Lazada, Blibli, JD.id, Elevenia. In-app games: Shopee, Lazada, Blibli, JD.id, Elevenia. Free delivery: Shopee, Lazada, JD.id, Elevenia.
Kuis dan media sosial: Shopee, Blibli, Elevenia Dari data tersebut, Shopee, Elevenia, dan JD.id yang menawarkan seluruh kategori promosi yang ada.
Dari data tersebut juga diketahui bahwa flash sale dan diskon produk eksklusif menjadi jenis promosi yang paling banyak digelontorkan e-commerce yang diobservasi.
Data tersebut menunjukkan adanya perubahan tren promosi belanja yang diusung e-commerce.
Cara lama seperti give away tergantikan cashback dan permainan interaktif

4 thoughts on “Perbandingan Promo E-Commerce di Festival Belanja Online 11.11 yang Patut Kita Ketahui

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